Promote Your Business at Events & Conferences
Attending live events is a major marketing opportunity that many business owners shy away from for a variety of reasons.
You can develop relationships online via social media and videos but why pass up the opportunity to meet people in real life? Maybe you’ll meet your favourite icon at a conference and become inspired to achieve more. Or maybe you’ll meet someone who offers services you can use in your own business. You can never predict who you’ll meet at different events.
The Step-by-Step Promotional Planner Covers:
Step 1: Which Events Are Right For You
When money (and time) are at a premium, it makes good sense to choose events carefully so you can be sure you get the most out of each and every one.
Step 2: Sponsorship Opportunities
There’s more to events than just attending, and sponsorships can offer you a great way to get your name and business in front of everyone, and often at a super affordable price.
Step 3: Speaking Opportunities
You know your stuff, and as a service provider, it’s your responsibility to share your expertise. Few methods will have more of an impact than speaking from the stage.
Step 4: Attendee Benefits
Even if you’re not speaking or sponsoring the event, there’s plenty to learn. In this step, you’ll discover how to have a clear picture of the exact benefits you’ll receive as an attendee.
Step 5: Know Your Goals
Never attend an event without a clear plan. That’s a sure way to come home feeling like you didn’t gain anything. Instead, map out your goals, and you’ll be much more likely to benefit from every event you attend.
Step 6: Plan Your Days
The bigger the event, the more activities you’ll have to choose from. It’s unlikely you’ll be able to attend every session and networking opportunity, so before you go, plan out your days for maximum impact.
Step 7: Review & Follow Up
Here’s where event attendees drop the ball. They come home with a notebook full of ideas and a pocket full of business cards, only to toss them all in a drawer for ‘later.’ Of course, by the time later rolls around, they’ve forgotten who they met and why they were excited about that connection in the first place. Don’t let that happen! In step 7, you’ll learn what to do after you get home, so you can continue to benefit from the event.
Grab your copy today and maximise your opportunities to promote your business at your next event.